Projects
Take a look around. Here you’ll find a selection of my work from Lumens, including email campaigns, newsletters, catalog, social content, SEO projects, and contributions to The Edit (Lumens’ blog).
The Edit (Lumens’ blog) + SEO
Contribute to The Edit blog and SEO efforts by researching, drafting, and refining posts that highlight design inspiration, lighting trends, care, and product storytelling. Blending keyword optimization with brand voice to increase organic reach, resulting in a 15% lift in impressions and a 12% improvement in click-through rates while supporting product discovery through stronger search visibility.
Email + Newsletters
Design and refine email campaigns and newsletters, blending seasonal promotions, design inspiration, and product storytelling. Optimized copy and layouts helped drive a 22% lift in click-through rate and a 19% increase in conversions while maintaining a consistent brand voice.
.png)
.png)
.png)
.png)
.png)
Social
Create and refine social content, developing posts that highlight design inspiration, product storytelling, and seasonal campaigns while maintaining a consistent brand voice. Led influencer and UGC collaborations that drove a 38% lift in engagement and expanded brand reach through authentic storytelling.
