About Alexys
Brand marketing professional with an MBA and a track record of shaping narratives that grow awareness, strengthen positioning, and connect with audiences across channels. Known for bridging creativity with analytics to deliver double-digit engagement growth across multimillion-dollar campaigns. Experienced in building brand strategies that balance creativity with data, from messaging frameworks and campaign
planning to influencer partnerships and content development. Skilled at turning consumer insights into campaigns that drive engagement and loyalty, while aligning cross-functional teams behind a cohesive brand voice. Known for clear communication, collaborative leadership, and the ability to translate strategy into work that resonates in the market.
KEY COMPETENCIES
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Brand Strategy & Positioning: building narratives, market differentiation, and value proposition development
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Messaging & Storytelling: creating clear, compelling, and consistent communication across channels
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Corporate Communications & Executive Messaging: crafting leadership communications and brand narratives for stakeholders
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Crisis & Reputation Management: managing sensitive messaging and protecting brand integrity
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Integrated Marketing Communications (IMC): campaign planning, content strategy, and brand alignment
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Content Development & Editorial Strategy: building editorial calendars, thought leadership, and brand voice consistency
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Consumer Insights & Market Research: translating data into audience-focused brand decisions
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Digital & Social Media Strategy: cross-channel engagement, audience growth, and brand presence
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Influencer & Partnership Marketing: creator collaborations, UGC, and authentic brand storytelling
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Analytics & Performance Reporting: GA4, Tableau, Looker; turning metrics into actionable insights
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Cross-Functional Leadership: aligning creative, product, and marketing teams around brand goals
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Project & Campaign Management: managing timelines, briefs, and deliverables under tight deadlines
